Vakansa AB develops a website for renting & renting out property. I helped them revamp their whole platform.
2022-2023
My role
UX research, prototyping, UI design, branding, Product strategy
Results
Revenue increased by 150k (sek) in a year
Increased retention and user activity
Process
Over a years time I redesigned a web platform for Vakansa AB.
Vakansa faced issues with its website's user flow, tools and design, which limited usability, customer satisfaction and profit.
We solved this by redesigning essential elements and focusing on customer needs, resulting a simpler and more appealing website that resulted in more leads and customer satisfaction.
Results
The biggest challenge in the project was finding suitable participants for user interviews and usability tests. Despite difficulties in recruitment, I overcame this by reaching out to existing and new customers of Vakansa, offering help in exchange for participation, and conducting interviews during workshops with industry professionals and Vakansa's advisory board. The user research provided valuable insights into the underlying issues with searching and renting premises and improved the final design. The 2-week user test showed a 100% success rate for users finding the desired information for both searches and host registrations, compared to only 57% and 20% respectively in the previous design.
“The redesign is user-friendly and informative which makes it a delight to use.”
“The new redesign is reliable and recognisable”